Author Archives: Harry

Manuel Goldring Explains How To Make A Smooth Transition From The Accounting Field To IT

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How To Take The Stress Out Of A Career Field Change, With Manuel Goldring

It’s not easy to make a mid-career change, and Manuel Goldring is sharing his top tips on how to make the switch from accounting to information technology work. Here, Goldring explains how to make the transition from one field to another as low-stress as possible. 

Reach Out To Others In The Field

Manuel Goldring recommends that people who are ready to make the transition into the IT field reach out to others who have experience. Goldring says that doing so can give career changers a better idea of what they can expect from the IT field. Talking to professionals with experience in IT can also help career changers get a better sense of which IT jobs may be the best fit for their career goals. 

Join A Professional IT Organization

You don’t have to be active in the IT field to join a professional IT organization. Joining an IT organization can help career changers network and learn about opportunities in the field. Budding IT professionals may also want to consider attending conferences held by professional IT organizations to help them learn more about the latest research in the field. 

Talk With Your Current Organization

Manuel Goldring recommends talking with your current company to discuss switching to an IT role. It’s often easier for a company to transition an existing employee into a new role instead of hiring a new employee. If your company has IT openings or is expecting to have a need for more IT professionals in the future, your supervisor and human resources team may be willing to work with you to help you transition to a new position.

Learn About Training Options

When you decide to make the move into an IT career, it’s important to fully understand the training and education you’ll need to succeed in your desired role. Exploring local and virtual training and education options can help you begin to understand the amount of time that it will take for you to fully immerse yourself in your new IT career, according to Manuel Goldring.

Attend Local Networking Events

If you’ve been in your current role for a significant amount of time, it’s likely that you tend to network with the same colleagues. When you decide that it’s time to move into a new field, it’s smart to attend local networking events that can help you begin to move to success in a new field. As you network, talk with others about openings at their companies, and let them know that you’re interested in making the transition to IT work.

How Does Managed VPS Hosting Compare To Traditional VPS Hosting?

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VPS Server Hosting is generally the most commonly preferred web hosting service by medium-sized and growing businesses once their websites outgrow the Shared Hosting offerings. 

It is an affordable hosting solution that provides enhanced features, such as a high uptime guarantee, full root access, customisation capabilities, dedicated resources, and more at a rate lower than a Dedicated Server. 

However, not every individual who owns a website is well-versed with the backend technicalities of managing and maintaining a server. This is why VPS Hosting comes in two categories- Managed VPS Hosting and Unmanaged VPS Hosting (VPS Hosting). 

Let us see how these two differ from each other with their features and benefits to the businesses. 

What is Managed VPS Hosting? 

As the name suggests, Managed VPS Hosting is where the web hosting provider manages and is responsible for the server configuration, deployment, administration, maintenance, monitoring, and troubleshooting. 

Therefore, as a website owner, you need not worry about software installation and updates, backups, security, plugin installation, service upgrades, and more; and instead, focus on growing your website and business. 

Managed VPS Hosting benefits include: 

  • No technical expertise required
  • Optimised performance
  • Seamless management 
  • Robust security 
  • Highly dedicated and accessible support 
  • Cost-efficient 

What is Unmanaged VPS Hosting? 

Unmanaged VPS Hosting or VPS Hosting is where you are the one who’s responsible for all the aforementioned backend technicalities and all the server management and maintenance tasks, including your VPS Server security. 

It is suitable for your business if you require greater control and customisation and have the required technical expertise or a dedicated team to help you maintain and manage your Unmanaged VPS Server. 

Unmanaged VPS Hosting benefits include: 

  • Unlimited customisation options 
  • Enhanced scalability 
  • Greater server control 
  • Affordable than Dedicated Hosting 

Core differences between an Unmanaged and Managed VPS Server 

Sr. no. Managed VPS Server Unmanaged VPS Server 
No technical skills are required.Technical skills and server knowledge is essential. 
Server-related management tasks are handled by the hosting provider. You are responsible for managing and maintaining your VPS Server to ensure secure and optimised performance. 
Readily available 24/7 technical support. You need to resolve most of the technical issues on your end. 
Costlier than Unmanaged VPS Hosting.Costs lower than Managed VPS plans. 
Allows you to invest your time, energy, and focus towards building your website and growing your business even further. You need to put equal effort and allocate equal time towards growing your website and server maintenance. 

Conclusion 

Both, Managed and Unmanaged VPS Hosting services offer their own individual benefits and features to the businesses. While Managed VPS frees up a lot of time from your schedule, Unmanaged VPS Hosting offers much greater flexibility and control to configure your VPS Server per your website requirements. 

Even though Managed VPS costs more than an Unmanaged VPS Hosting service, many website owners find it a reliable and risk-free option that ensures time efficiency, maximum security, and uptime. 

Hence, opt for a Managed VPS Hosting with cPanel for your business website’s seamless management and maximum availability at a cost-efficient price. 

3 Tips For Doing Social Media Marketing To Older Generations

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While you might not think that many seniors are on social media compared to other generations, you might be surprised at just how much time and attention older people give to certain social media platforms. Even people living in assisted living communities can use social media. Knowing this, spending your business’s time and money on social media marketing can make a lot of sense if your target demographic is the elderly. 

To help you know how to best take advantage of this, here are three tips for doing social media marketing to older generations. 

Focus On Facebook

Although there are a lot of different social media platforms that people can use, it seems that most older people spend the majority of their time on Facebook over other platforms. In fact, about half of the population over age 65 is active on Facebook. 

Knowing this, Facebook is probably the social media platform that you should focus the majority of your attention on when doing social media marketing for older generations. You can use strategies like growing your own company pages, running paid ads, and more to help you get more older followers on Facebook and encourage those followers to help you build your business. 

Get Creative With Influencer Marketing

Another great way to use social media to market to an older demographic is to use influencer marketing. However, traditional influencer marketing might not prove to be as effective with this group. Rather, you might need to get a little creative with your influencer marketing.

For older people, they usually put a lot of stock in referrals and recommendations from other people, including those from younger generations. With this in mind, you might want to team up with influencers who have a large reach in younger audiences that might have some sway with their parents or grandparents. You could also look to market to those that work with the elderly as well, as they can influence their buying decisions, too. 

Be Careful With Your Language And Phrasing

When you’re creating content that you’ll post on social media, make sure you have your target audience in mind as you craft the language and phrasing. 

Especially when targeting older people, you’ll want to be very careful with the language and phrasing that you use. Try to avoid using slang or jargon. Keep things respectful, straight-forward, and clear so that your carefully crafted message will be accurately conveyed. Otherwise, you might end up alienating those that you have been trying so hard to connect with via social media marketing. 

If your small business is wanting to use social media marketing to reach your target demographic of those in the older generation, consider using the tips mentioned above to help you accomplish this. 

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What is SEO and SMO

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If you have been trying to figure out what digital marketing is all about, SEO and SMO are two important concepts that you need to make yourself familiar with. Imagine you just created your own website. It has a lovely interface, is quick and user friendly and everything. However if no one is able to find it on the internet, the very point of having a website is wasted. The concept of SEO has been around since the introduction of digital marketing. SMO or Social Media Optimisation is  optimising your social media platforms to bring more traffic to your website

How does SEO work?

Search Engine Optimisation is the digital marketing tactic that works to put your website on the first page of google for queries and searches that are related to the content of your site.SEO uses the following methods to help your site rank at the top of Google’s search results.The methods or strategies are

  • Keyword planning- This is simply choosing a specific keyword(s)to target on each page of the website. This gives each page a specific purpose.
  • Quality optimised copy- Every website page needs to have unique optimised copy that is engaging and easy to understand and also focussing on certain keywords to rank highly on Google.
  • Meta title and description- The meta title is simply the title of the page that tells Google what its about and meta description is the small snippet describing the page’s content
  • Link building- This means gaining links from other websites. Every link is a sign for Google that these links are kind of votes for the website.
  • User friendliness-This refers to how easy it is to navigate through your website. If your site is slow and difficult to use it will not draw a lot of traffic.

Understanding SMO

Social Media Optimisation focuses on making your social media platforms engaging enough to bring traffic to the website. This done by

  • Creating Shareable content-This means creating content that people would like to share on social media.This is the reason why most websites have blogs
  • Making sharing content easy-This is adding share and social link buttons encourage sharing and recommending.
  • Providing value to users- This is adding outbound links to your content. Its basically publishing valuable content
  • Rewarding loyal followers-Competitions, contests, prizes to be won, these are ways to let your target audience know that you value their support and thereby gain the loyalty of your followers.

Conclusion

SEO focuses on improving your websites ranking in search engines like Google and also draws traffic to your site. SMO tries to draw traffic from social media platforms. SEO and SMO are very different tactics but they do impact each other.

Posted in SEO

4 Benefits Of Social Media Marketing

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Social media marketing is extremely popular these days, and with good reason. Many companies have found great success using social media as a marketing tactic, and you might want to consider using it to better market your own brand as well. Here are 4 benefits of social media marketing. 

Further Reach

Whether someone is looking to buy a t-shirt, a vacuum cleaner, or a new skincare product, the first place they will likely go to look is the internet. They may go to a search engine first, but most people these days will also hit up social media at some point. Search engine optimization also works in conjunction with social media because if someone is searching for something specific, the algorithm will remember this and will then show that person social media accounts for businesses that sell what that person is looking for. 

With social media and the internet in general, you will have a further reach than ever before because your posts and ads will be able to reach people all over the world and at all hours of the day, whereas other forms of marketing may only work at certain times or certain geographical areas. 

More Targeted Audience

When using social media to market a brand, product, or company, you are able to have a much more targeted audience than you would when marketing in other places or ways. Targeted ads on Instagram for example will reach people who are actually likely to be interested in your products or services, based on their histories. Let the algorithm work in your favor by advertising via social media sites. 

Inexpensive

Other marketing tactics can get very costly and these costs can add up quickly and may not always be worth it because they might not work well in getting you more customers/clients. The great thing about social media marketing is that it is relatively inexpensive compared to other ways of marketing, and often has a better success rate! 

You can even use social media to market your products for free simply by gaining followers, engaging with those  followers, doing giveaways, and just generally creating a buzz around your brand. Where else can you get free marketing?!

Increased Customer Satisfaction

Instagram, Facebook, Twitter, and other social media sites are actually extremely helpful in increasing satisfaction among your customer base. With the advent of these sites, they are able to reach out to you and ask questions, give feedback, or troubleshoot more easily than ever before. If you are responsive on your social media accounts it will go a long way in customer satisfaction, and this can be very good for the long term success of your business. 

If you aren’t already using social media to market your business, this list should help convince you to start! 

5 strategies by which SMEs are making the most out of WordPress hosting

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Any SME that aspires to push its online presence would not have any desire to put time and exertion into dealing with any goals apart from the ones that directly affect revenue. This is in light of the way that their real center is the business and not keeping up their online resources. Additionally, devouring cash on assets to deal with this site could in like way be alarming. Empowering a site on WordPress has removed the issue of dealing with the site for proprietors and backers of SMBs. This favoured perspective has enabled associations to pick their own special pace of collaborating in the online space. With a frequently growing number of affiliations Hosting WordPress, it is key that we get a handle on what makes WordPress tick in this market.

Enable us to look from a hopeful position WordPress empowering plans to have in stock for affiliations.

1. Decreasing the expense of activity
Right when your empowering associations are not sincerely directed, there is not all that terrible likelihood of secured costs getting totalled. As these empowering associations intertwine asset costs like framework chiefs, database heads and so on. By hosting WordPress, you will be able to dispose of every single one of these expenses in light of the way that the WordPress site will be coordinated by experts. Besides, WordPress as a framework is epic worldwide and the number of open assets there authenticity says. There is a reason it is a standout amongst the most noted stages on the planet. This neglects to say that they have a famous online help as well. So with everything considered, think about this favourable position since nothing leaves your pocket.

2. Giving a foreseen server uptime
Server uptime is critical concerning coordinating on the web. It can turn the fortune of your business in conditions. Enable us to state, you are running an aggressive promoting effort in Christmas pushing your image at a put separated down rate. Perhaps you will encounter a wide number of clients racing to your site to look at the offers. Specifically in such a case, if your site does not have the capacity to take the heap of goliath development, by then there are chances your site will go down. A marvellous server uptime guarantees quality and thriving as for huge improvement on your site. Hosting WordPress will guarantee your server up-time is solid. A marker of good server uptime is anywhere between the degree of 98 % to 99.9%.

3. Broad reach to clients
Each business does not have the upside of yelling from the housetop in an offer to pull in clients. Regardless, there is a path by which this can be reached out to get a high ground by hosting WordPress. As an online business who is needing to flourish in the business center, you can profit from some remarkable SEO tools like Yoast, SEMRush and Google AdWords which can be combined as modules. What’s more, it likewise encourages some exceptional modules to support your internet business website. What makes WordPress concerning is that a section of its enemies isn’t generally up to that dimension regarding searching for sympathetically. With WordPress Hosted areas, you can without a considerable amount of a stretch use this and empower your little or medium business to make swells in the market.

4. An opportunity to pick your very own particular territory name
Managed Hosting enables anybody to pick a space name of their decision when shown up distinctively in connection to other empowering suppliers who keep the proportionate. It also allows SMEs to create their own identity along with many other advantages. This may affect the character of a business on the web. Additionally, since little and medium affiliations that are encompassed today are in the space of new contemplations, it is fundamental that they have area names that do an incentive in their business. Or then again, as it were the reason WordPress encouraged changes into a favoured goal for them.

5. Guaranteeing confirmation and security
Each business stresses over its system security. Despite how much endeavours are put into making the server and system secure against programming specialists and gatecrashers, it is hard to make it a full affirmation. By hosting WordPress, you limit the odds of dangers since the reports on security programming happen subsequently. The common updates made by WordPress demoralize all the suspicious chronicles which can enter your structure to dodge security break, tolerating any.

Final words
In light of current conditions, the relationship of all sizes should swing to the best WordPress encouraging not simply in the short run yet rather in the long too in light of the manner in which it gives benefits as and when affiliations scale themselves. In this way, on the off chance that you are a business that is truly examining another empowering association for your site, you can consider hosting WordPress, urging you to take a full extraordinary position. Moreover, you can also optimize WordPress according to your requirements and reap the benefits. Hence, think scale, think cost sparing, think flourishing, think WordPress empowering.

Posted in SEO

Reasons to Use Influencers Marketing for Your Business

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You need a proper marketing strategy to reach your target market, which you will turn into leads then convert for sales. By using a working strategy you increase your business traffic and the income. Over the years, marketing strategies have been changing depending on the available technology and customer preference.

Currently, influencer marketing remains an ideal way to reach your prospective customers. Instead of pulling up a whole billboard or pay for an advert, look for an influencer with massive following. Here are the reasons why.

  • Easy customer targeting

Nobody likes advertisement, most so if it’s a product or service they don’t think they need. When you use the traditional ads, there is the possibility that one skips the ads or fails to listen at all. There is a reason why most people would rather pay for premium services on music streaming platforms to avoid the ads. By going the same route, you will not reach the target audience. Instead, you will be associated with annoyance.

For an influencer, they have a following who are willing to consume whatever content they offer. Instead of looking at it as an ad, it appears more like a solution for their pressing needs.

  • Source of user generated content

Unlike in traditional advertisements where you have to create all content, Influencers will handle all the content needs. First they already have an established system that the fans appreciate. Your product or services will only be an additional part of that process. The beauty about this is the social proof it comes with. Prospective clients are likely to trust you more when they learn about you from other people they can relate with.

You can also repurpose this content for use in your other social media platforms. You only need to talk to Green Thoughts consulting to create a platform you can post the different type of content. Have a blog that can have videos, audios and other content formats.

  • Affordability

The other importance of hiring an influencer marketer is the lower costs it comes with. Compared with the other traditional ads platforms like TVs, influencers are less costly.

Yes, there are the big Influencers with millions of followers who will charge thousands of dollars per post. You don’t have to worry about them when starting out. Instead, look for the micro influencers with around ten thousand followers. They have more targeted reach and in most cases you don’t have to pay anything. Instead, you can offer free products or discounts. Immediately you spend money then it’s advertising not marketing. 

  • Customer feedback 

The other reason to use influencer marketing is the direct customer feedback. Influencers interact closely with their fans. As such they will always get the right feedback once they have used your product. Follow the comment section once an influencer talks about your products to the followers. Take notes on the areas to improve, competition and other information for the best product. 

Bottom line

Influencers marketing is an effective way to reach protective clients. Most influencers have specific niches hence the best option for targeted audience. 

Why Do Beginners Prefer Shared Hosting?

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One of the most challenging tasks to launch your website is choosing a suitable web hosting solution. Choosing a hosting plan and service that meets a website’s needs is crucial as it determines its visibility, performance, security, and other factors. 

Shared Website Hosting is considered one of the most cost-efficient hosting solutions, ideal for new websites, bloggers, beginners, and budding entrepreneurs.

Shared Hosting offers multiple advantages to new websites. But before we jump onto them, let us have a quick overview of what Shared Hosting is. 

What is Shared Web Hosting?

Shared Hosting or Shared Server Hosting is a web hosting service wherein multiple websites share common server space and resources. A common server is used to host several websites, which cuts down the server cost for all those websites, and hence it is the most cost-effective and pocket-friendly hosting solution. 

The web hosting provider allocates a specific number of resources to websites as per their plans and other hosting requirements. Although Shared Hosting comes with security risks and performance issues, a reliable web hosting provider takes care and tries their best to avoid these problems by incorporating security measures and providing dedicated customer support to their clients. 

Why do beginners choose Shared Server Hosting?

Here are the benefits a Shared Hosting plan provides to new websites and beginners.

  1. Economical and affordable hosting solution

As discussed, Shared Web Hosting is an affordable hosting solution than others. If your website receives moderate and comparatively less traffic, it is the perfect hosting solution at a budget-friendly price. In addition, you are not expected to invest in huge hardware and software, which cuts down the cost tremendously. 

  1. No technical expertise or skills required

Whenever you come across any server administration or technical queries, you can contact and reach out to your hosting provider. Your hosting provider handles and manages server updates, maintenance, and other technical tasks in Shared Hosting. 

  1. Built-in control panel

Managing web hosting can be difficult, especially at the earlier stage of hosting. However, when you get a pre-integrated control panel like cPanel or Plesk, you can manage web hosting tasks, such as setting up databases, emails, addon domains, DNS settings more efficiently and intuitively, with a free and powerful GUI dashboard. 

  1. Easy to scale and manage

In Shared Web Hosting, you are not required to manage your website’s entire server, as your web hosting provider takes care of it. However, when it comes to installing certain applications for website design and scripts installation, you can install them at a single mouse-click in Shared Hosting. 

In addition, when your website reaches more visitors and starts gaining web traffic, you can easily scale and upgrade your web hosting plan to a higher hosting solution. 

Summing Up

Shared Hosting is the perfect hosting choice when a website has minimal website traffic and does not require many hosting resources. In addition, new websites are less prone to cyber-attacks and other online threats, which makes India-based Shared Hosting a cost-effective solution. Therefore, choose a suitable Shared Server Hosting in India to host your website at an affordable rate. 

Why do businesses need to be good at online marketing?

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The internet has changed everything. It has significantly changed the way businesses work. Businesses are investing in online marketing, also known as digital marketing because it increases their chances of success. Digital marketing has become an important ingredient for the success of the business and its popularity is only increasing. Traditional business marketing techniques have taken a step back as online business marketing has become the new face of the marketing industry. Businesses still use traditional marketing strategies but online marketing is the most preferred form of marketing in the game. A business aiming for success needs to invest in digital marketing because it can boost sales and revenue of the business. It can bring a lot of exposure and growth to the business. Online marketing can help your company target more customers. It can help raise awareness of your brand and services. Here are some reasons why businesses need to be good at online marketing.

Formula for success

Businesses need to be good at online marketing because it is the most popular form of marketing in the modern world. Businesses must invest in online marketing because their competition is doing the same. So, if a particular startup company or a business wants to reach as many people as possible within a short amount of time, then they need to invest in online marketing because it is one of the most important aspects of business

marketing that determines success.

Brand awareness

One of the main reasons why businesses invest in online marketing is because they want to increase their brand awareness, brand visibility, and brand recognition. All of this is possible with online digital marketing. Hence, businesses need to start investing in online marketing because of its various aforementioned benefits.

Generate revenue

Businesses need to be good at online marketing because it boosts sales and generates revenue. Online marketing helps increase your company’s chances of success by helping you reach your target customers in a short amount of time in a cost-effective way.

Customer relationship

Online marketing, especially social media marketing, is well known for building engagement with customers. Businesses need to be good at online marketing because it helps them build meaningful relationships with their customers. It also helps them form a bond with their customers through which they can create a loyal fan/customer base for their company.

Posted in SEO

Domain Hosting: A Helpful Guide for Beginners

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When do you hear about the domain for the first time? What else did you explore about the domain name? How does a domain name impact your brand image? These are some questions that every beginner understands while learning about the domain name for the first time.

However, people couldn’t understand the exact importance of the domain name and how a web hosting service is important. If you are only starting, then all of these several terms may sound too technical.

This guide would work as a beginner’s guide to understand the domain name and how it works while setting up a business website. So, let us get started:

What is a domain name? 

Domain name is the name of the website. When a person wants to visit or take a tour of your website, he or she will require a domain name to type in the URL.

A domain name splits into three important parts: www that is the world wide web, second is your business or brand name like “hostingSeller” and the last is domain extension like “.COM”. If we combine all the three parts, we get a domain name i.e., “www.hostingSeller.Com”

Such domain names help to distinguish one domain name from another. Originally the names are in the form of number that is called IP address like 66.248.55.2

However, with these numbers it would get challenging to remember the brand name and distinguish one from another. Thus, domain names are advised, where every business stands unique and represents its identity through its domain name.

If you want to visit a website, you don’t need to enter a long number. Instead, you can visit the site by inserting a domain name on the browser bar and click enter.

How do domain names function? 

Finalising a domain name is the first step, domain registration is the second, and then comes domain hosting. To make a domain name function, one needs to go through the domain hosting, it’s unavoidable.

When you enter a domain name in the web browser, it first sends a request to a global network of servers that forms the Domain Name System (DNS). These servers then look up for the name server associated with the domain and forward the request to those name servers.

The domain hosting is managed by servers that are basically a computer managed by a hosting company.

Difference between a domain name, website and web hosting: 

A website is made up of several HTML pages, website builder software, images, and more. If the domain name is the web address of your site, then web hosting is the name where your website lies.

Originally, it’s a computer where your website’s files are stored. Such computers are called servers and they are offered as a service by hosting companies.

A domain hosting and a website both are crucial to make your website live or execute through the web.

Variety of domain name: 

A single domain name could have different extensions. A domain extension comes at the end of the domain name and represents the website type. There are several extension types available like .org, .net, .info, .io, etc.

Top Level Domain: 

Top Level Domain or briefly described as TLD is the most popular domain name extensions like .com, .org, .co, .net, etc.

Country code top level domain: 

Country code top level domain or ccTLD are country specific domain names that end with country code extension like .uk for the United Kingdom.

Sponsored top level domain: 

Sponsored top level domain or sTLD is a category of TLDs that has a sponsor indicating a specific community served by the domain extension.

Conclusion: 

The above information has unfolded various important things about domain name and its types. If you are still curious to know more about domain hosting and why it is essential, you can check various informative articles about the same.

Also, you can search for the best domain hosting provider, so you can get proper assistance and customer support in figuring out the issues related to your domain, website, or website hosting. A trusted and reliable hosting service is paramount when it comes to bringing your business online.