How to Keep Your Rankings When Redesigning a Website

A website redesign is often considered quite risky from the standpoint of preserving your SEO value. If you are unable to redesign a website accordingly, all of the years that you’ve spent on design, content and infrastructure can be completely overwritten. Is very difficult to predict how organic rankings will change after redesign launch but you can almost guarantee that there will be an initial dip in your performance. 

If you rely heavily on search traffic from a number of search engines as well as conversion from the SEO value you have built, you will need to seriously consider maintaining these results throughout the redesign process. 

Redesign and SEO strategy:

From the very beginning of her redesign project you will need to consider an approach to building your SEO value immediately after launch. Your marketing team needs to be able to minimize risk before the new website redesign as well as have a response plan for monitoring your success after it launches. Think about your SEO throughout the design stage, the development stage as well as the stage of post launch. 

A redesign can be the perfect time to look at your website design and start fresh. Pick an optimized design that is responsive, be sure to correct any broken links on your website, perform extensive testing and be sure to migrate all of the successful meta description and title tags from your previous design. Focusing on improving the structure of your new website and the speed of your website without sacrificing content can be a tall order, but its how you can thrive with a successful redesign. 

If you are Focused on redesigning your website and you want to make sure it’s not too heavily penalized, be sure to have a focus on your SEO value from the moment you plan a redesign process. 

This post was written by Kristian D’An. Kristian is the owner and SEO Specialist at Lux Digital Marketing, a St Petersburg SEO company. Kristian has been optimizing websites successfully for over 7 years. He has helped his clients achieve the #1 position on Google in several different industries. 

Posted in SEO

5 steps to finding the best SEO Service Providers

Every serious entrepreneur and businessman knows how important their web page popularity is. Every year the importance of the internet in the business is becoming higher and higher.

That’s why finding a good SEO company is important. Their work will make a difference whether you’ll be important out there or not. Getting the best is what every company deserves, so finding this company is a must.

In this article, we’re going to tell you about the 5 most important steps in finding the best one out there. Read on and find more about it!

1. Look for experience

An experienced company, in this case, is an absolute must. There are lots of young guys who are great and knows all about this issue but their inexperience in the business will certainly be a problem for you. See why experience is important here.

Even though their knowledge is perfect, they need a lot of practice before they can do some great work. This is why you need to look for the one that is already established as successful. This one will be certainly a better choice than the inexperienced ones.

2. Read their reviews

Open the internet and find some review sites. There, look for some SEO companies and see what other people before you had to say about them. The ones with the best review score are most probably the best.

In the same place, there will probably be a part where the same people are leaving comments about their work. See some of those in which you’re interested in what kinds of comments they received. Some might have a poor rating but after you read the comments you’ll realize that only some part of their works makes people rate them poorly. If you don’t mind this, that firm might be the best one for you.

3. See if they can get fulfill your ideas

Explain to the potential ones what kinds of ideas you have. Tell them what you need and see if they can do what you need. For example, if you need a special location-based SEO that will be opted for smartphone users and they are experienced in something else but not so much in the things you most need, take a shot with someone else. See an example here: https://www.webparx.com/seo-services-from-a-san-francisco-seo-expert/.

Basically, SEO companies are not going to turn you down no matter what you need because there are not so many branches of this marketing field. They will most probably be capable to do everything you need. It’s your job to see if they can do what you ask them to.

4. See some of their previous works

The best way to see if they are capable of doing a good job, it’s best to open their web page and see what they did before. Their portfolio is the best way to see if they are good or not.

If you see that most of their works are for pages that are ranking high on the search engines, it means they are capable of some great works and chances are they’ll do the same for you. Hiring them will probably be the best thing to do.

If their previous works are not convincing you that their clients got something positive out of their work, then it’s probably wiser to look for someplace else.

5. Price talks

Finally, the price. There are those companies who think highly of themselves and will try to charge a sum that is through the roof. Usually, the ones who are charging more are better. This is based on the market rules, a better product is paid more.

However, this is not always the rule here. It’s far more important to see the features that make a company successful or not. The price always comes last but if the price is higher and the company really stands out from the rest, then be sure that the money will eventually pay off.

Conclusion

As you can see, good SEO performance is important and finding the best professionals in the business should be a top priority. With these steps, you can be sure that you won’t have a problem finding what you’re looking for.

Posted in SEO

How to Start an Affiliate Marketing Startup Businesses

Affiliate marketing will give entrepreneurs to earn commissions by selling services or products offered by other businesses. It is an excellent way to supplement the income of any startup or small to medium enterprises from the convenience of their home. The good news is, it is also very easy to become affiliated with reputable companies with household names. Listed below are some tips on how to become an affiliate.

To know more about this topic, you can visit sites like https://cheapstartupbusiness.com/ for more information.

Sell what you already know

First and foremost, you need to sell services or products that you are already familiar with. digital marketers call this as picking your business niche. You need to choose a niche that will adequately represent your current occupation or what interests you. 

For example, if you are good at home decorating, it makes a lot of sense to sell household interior products like a comforter or sofa sets than sell car parts. You will do a better job with your marketing endeavor if you stick to selling products or services that you know like the back of your hand.

Start a website or social media page that is relevant to your niche

Before you become one, a lot of companies will want to know if you have a working website or social media page that you can use to sell their services or products. Companies are doing this because they need to make sure that the content on your website or social media pages will not hurt their company’s reputation. 

It is very easy to start a social media page or website in this digital age and day, thanks to sites like GoDaddy or WordPress. Make sure to add quality content to your site or page that is not too generic. You want your website to be an authority in your industry or niche. 

Amazon or eBay or Alibaba sells almost everything, so there is a big chance that your industry or niche includes services or products sold on these eCommerce sites. That is an excellent place to start if you are looking to start in affiliate marketing. Commission Junction is another good alternative because it will allow business owners to become affiliated with reputable companies 

Join a good affiliate program

It is almost free to join a program. As a matter of fact, if you are being asked for a debit or a credit card number to become an affiliate, there is a big chance that it is a scam. A lot of reputable agencies that give programs that allow regular people to become affiliates are free of charge. 

However, you will be asked for your PayPal or bank account information for verification. You need to keep in mind that they ask for bank or Paypal information to take away money from you, but to use it to pay the commission that you earned with every successful sale. Affiliate companies will ask for your site’s URL in some cases. You need to provide them to verify that you are a legitimate business owner.

Marketing the products or services on your website or social media pages

Add affiliate site links on your contents

One excellent way to get paid with commissions without appearing to sell products or services is to add affiliate site links in every content that you post. That way, when customers click on your links, they are taken to the main company site. If customers buy something, you will earn a small commission. 

For example, if you are making content about decor that includes white comforters, you can use “white comforters” as the key phrase and link it to Amazon’s website that shows customers white comforters only. The readers can check out Amazon’s offerings and might purchase the items that they like. 

The good news is, companies make it a lot easier to get the right links for their website. The way that you can get these links varies businesses to businesses, but it is usually easy to find these links to the products that customers are looking for.

Include visual advertisements in your site’s sidebar

Like other websites, your site probably has a sidebar. That is an excellent place to include a visual advertisement for services or products that are pertinent to your niche. Once again, you will find that businesses with these types of programs make it a lot easier for you to get the links and images that you need to get the traffic back to your website. It is almost just as easy as copying the codes and pasting it in your sidebar.

Click here to know more about visual advertising.

Continue producing quality contents that are relevant to your industry and your niche

You want to keep the consumers coming back to your site. If that is the case, then you need to keep on making original and quality content that is of value to your consumers. Digital marketing called them content marketing. Quality contents keep the traffic come back to your website. It means that they might click on the affiliate links and buy something. You can also use the materials to include the links. The more quality content that you produce, the more affiliate links you will get. 

Pay attention to the posts that get the most traffic

If you find that some content is getting an increase in hits compared to others, you need to consider adding added affiliate links to them. Focus on the methods that work and eliminate the practices that do not work. The analytics that the businesses will provide will tell you what kinds of advertisements are working and which ones are not.

Posted in SEO

INCREASE YOUR MARKET POSITION WITH THE HELP OF SOCIAL MEDIA

Featured

Social media plays a crucial role in today’s world. Without social media, we are left with no tool to know what is happening in our friend’s or relative’s lives. Social media makes sure that we are regularly updated about all the events that are happening in the lives of the people who are really close to us. Other than that, social media also gets us information about events that are happening thousands of miles away in the life of the people we don’t even know personally. It is a tool that connects all of us together in a jiffy and also in a single thread.

HOW CAN SOCIAL MEDIA HELP WITH MARKETING?

We all know the importance of marketing when it comes to the sales of a particular product. Marketing and publicity play a great role in the launching and popularizing of a new product in the market. With the help of marketing you can reach a large number of people, and somehow you can also contact the correct audience for your product. If the masses start talking about it, your job is done. The product is now a hit.

Social media is the best way for publicizing your product in the current world. The reason for that is because there are millions of people in the social media, and if you launch a product, millions of eyes can view it for no cost of yours. Most of the popular social media platforms are free of cost, therefore, you get the benefit of reaching millions of people in a heartbeat with the help of social media.

HOW TO DO SOCIAL MEDIA MARKETING PROPERLY TO YEILD AMAZING RESULTS?

There are many ways that you can do social media marketing so that your product reaches the maximum eyes and catches the most attention from people. The ways are:

HAVE AN ACTIVE SOCIAL MEDIA ACCOUNT: In order to market your product on social media, you need to have an active social media account. That is the basic step and the main thing to have if you want to market your product. With an active social media account, you can reach as many numbers of people you want. Create a social media account on Facebook, Instagram, Twitter and in other popular social media sites. Make sure your account is updated and used regularly.

GET A LARGE NUMBER OF FOILLOWERS:The next most important step is to get a large number of followers for your social media account. You can buy followers for a certain amount of money and in a small amount of time from many pages, but the best way is to wait it out and post regularly to attract more and more followers. The more followers you have, the more people can view what you’ve posted.

POST REGULARLY ABOUT YOUR PRODUCTS:If you do not post regularly, people will soon tire of following your social media account. Once you start posting every day, you will slowly start gaining more and more followers over a certain period of time. Keep your posts interesting and regarding your products to create a buzz about them.

CONCLUSION

These were the basic steps one should follow if one wishes to try social
media marketing.

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